Building on two historic fundraising telecasts in 2008 and 2010, groundbreaking grassroots movement Stand Up To Cancer (SU2C) will return to primetime television on Friday, September 7th.
Executive producers Gwyneth Paltrow and Emmy winner Joel Gallen of Tenth Planet Productions (who has already produced three extremely successful televised fundraising specials: "America: A Tribute to Heroes" (after 9/11), "Shelter From the Storm: A Concert for the Gulf Coast," and "Hope For Haiti Now”) will join Stand Up To Cancer’s production team to deliver a one-of-a-kind show featuring performances from top recording artists as well as celebrities from film, television, and sports, engaging viewers with powerful stories and a moving call-to-action. The star-studded appeal will continue to build public support for groundbreaking translational research accelerating the delivery of new therapies to patients, getting them from the "bench to the bedside" as quickly as possible. SU2C brings together scientists from different disciplines across various institutions to collaborate.
ABC, CBS, FOX and NBC are donating one hour of simultaneous commercial-free primetime for the nationally-televised fundraising special on September 7th, which will be broadcast live from the Shrine Auditorium in Los Angeles. HBO, HBO Latino, Bio, LMN (Lifetime Movie Network), Logo, MLB Network, mun2, Palladia and VH1 have also committed to carry the Stand Up To Cancer telecast. The program will include a celebrity phone/multi-media bank that will allow viewers to interact with participating talent.
Viewers will also be able to donate via text-to-give and at standup2cancer.org. One hundred percent of all public donations will go directly to cancer research.
"This broadcast has become a global call-to-action for all those touched by cancer," Paltrow said in an official release. "Like so many people, I know what it's like to lose a family member to this disease, and I'm honoured to stand up in my father's memory."
"Music and its ability to heal, unite and motivate will play a central role in this year's show, as will the stories of people affected by cancer and how SU2C is changing their lives," Gallen said in the same release. "It's an honour to build on the terrific legacy Laura Ziskin established with the previous two broadcasts."
Tune in to Stand Up For Cancer’s broadcast on September 7th at 8pm eastern and pacific. For more info or to make a donation, visit Stand Up To Cancer’s official website.
Photo: http://www.standup2cancer.org
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